AI in Digital Marketing
Overview
AI in Digital Marketing is a 24-hour practical program for students and professionals who want to bring artificial intelligence directly into their marketing work. Across 16 sessions you will work with 10 essential AI tools covering content creation, SEO, email automation, visual design, analytics, video production, ad generation, chatbot development, and social listening, all taught through hands-on, task-based learning.
The program concludes with a capstone project where you apply multiple tools to build and present a complete AI-powered marketing campaign, so you leave with skills you can use right away.
What You Will Learn
- Understand how AI supports content creation, automation, analytics, personalization, and customer engagement in marketing
- Write effective marketing prompts for AI-generated content
- Get hands-on practice with 10 industry-relevant AI tools used across marketing workflows
- Create marketing content such as social media posts, email campaigns, blogs, and ad copy using AI tools
- Design visual assets and promotional videos with AI-based design and video generation platforms
- Extract insights from analytics platforms and build AI-powered chatbots for customer service and lead generation
Course Curriculum
| Module | What you cover |
|---|---|
| Introduction to AI in Digital Marketing | Explore real-world use cases of AI in marketing and set up essential tool accounts |
| Prompting Techniques and AI Ethics | Learn to structure marketing prompts and discuss responsible AI use |
| ChatGPT for Marketing Content | Generate ad copy, social media posts, product descriptions, and FAQs |
| Jasper.ai for SEO and Blogging | Write SEO-optimized blog posts with consistent brand voice using Jasper |
| Canva AI for Visual Design | Create branded social visuals using Magic Write, text-to-image, and brand guidelines |
| Ocoya or Lately.ai for Scheduling | Automate content calendars and generate captions for platform-specific scheduling |
| Mailchimp AI for Email Campaigns | Build audience segments, personalized emails, and an automated drip campaign |
| PaveAI for Analytics | Turn Google Analytics data into actionable insights and strategy recommendations |
| Pictory or Synthesia for Video | Create a branded promotional video with voice and subtitle customization |
| AdCreative.ai for Ad Generation | Produce ad copy and visuals and test combinations across digital platforms |
| Tidio or ManyChat for Chatbots | Design and deploy AI chatbots for sales and customer support |
| Brand24 or Sprout Social for Listening | Track brand mentions, monitor keywords and hashtags, and analyze sentiment |
| Integrating AI Tools into Campaigns | Map AI tools to each stage of the campaign funnel |
| Campaign Simulation | Build content, visuals, email, and a chatbot as a team for a simulated campaign |
| Capstone Project Work | Finalize a complete AI-supported marketing campaign with instructor feedback |
| Final Presentations and Evaluation | Present your campaign, give and receive peer feedback, and complete the course |
Who This Course Is For
- Students who want practical, job-ready AI marketing skills
- Marketing professionals looking to integrate AI tools into their workflow
Certification
Participants receive a certificate at the course wrap-up after presenting their final campaign.
Target audiences
- Students
- Professionals seeking to integrate AI into marketing workflows
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About us
CIS College delivers practical, career-focused technical and vocational education in Lebanon. We turn hands-on training into real employment outcomes.
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