Digital Marketing Level 1
Overview
Digital Marketing Level 1 is CIS College’s foundation course for anyone starting out in digital marketing. Over 30 hours of hybrid, hands on training at CIS branches across Lebanon and online, you will build a clear, practical understanding of how digital marketing actually works, from websites and search engines to social platforms and email.
This course is built for beginners with little or no prior knowledge of digital marketing. You will leave with the core vocabulary, tools, and thinking you need to either continue to Digital Marketing Level 2 or start applying digital marketing in a real job or business.
What You Will Learn
- The difference between traditional and digital marketing, and how digital channels help you connect with customers
- How the digital marketing ecosystem fits together: websites, landing pages, SEO, and social platforms
- The basics of content marketing, including content research through social listening and competitor monitoring
- How to put together a simple content marketing plan
- How search engines work, and the fundamentals of keywords and search engine results pages
- The role of a social media marketer and how to read engagement metrics such as likes, shares, and comments
- The fundamentals of email marketing, including strategy, legislation, and the role of an email service provider
Course Curriculum
| Module | What you cover |
|---|---|
| Introduction to Digital Marketing | Definition and importance of digital marketing, traditional versus digital marketing, connecting with customers, and an overview of key digital marketing channels |
| Understanding the Digital Marketing Ecosystem | Websites and landing pages, the basics of SEO, and the purpose of different social media platforms |
| Content Marketing Basics | What content marketing is, researching content through social listening and competitor monitoring, and building a content marketing plan |
| Search Engine and SEO Fundamentals | How search engines work, understanding keywords, and reading search engine results pages |
| Social Media Marketing | The value of social media marketing, the responsibilities of a social media marketer, key platforms, and understanding engagement |
| Email Marketing Basics | Introduction to email marketing, relevant legislation and regulations, building an email strategy, and choosing an email service provider |
Who This Course Is For
This course is for anyone with little or no digital marketing background: students, career changers, small business owners, and employees who want a solid, practical entry point into digital marketing before moving on to more advanced topics.
Target audiences
- Beginners with little or no knowledge of digital marketing
Requirements
- No prior digital marketing experience required
- Basic computer and internet literacy
You May Like
Upcoming Intake
Contact us to hear when new training sessions and official majors open for registration.
About us
CIS College delivers practical, career-focused technical and vocational education in Lebanon. We turn hands-on training into real employment outcomes.
Useful Links
Contact us
Follow us
© 2026 CISCollege. All Rights Reserved.