Digital Marketing Level 2

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CIS branches across Lebanon and online

$ Price $600.00

Delivery type On-Campus or Online

Capacity Unlimited

Level All levels

Duration 30 Hours

Lessons 6

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Overview

Digital Marketing Level 2 moves beyond the basics into the strategies and tools that professional marketers use every day. Over 30 hours of hybrid training at CIS branches across Lebanon and online, you will learn how to plan content like a strategist, run paid social campaigns, apply technical SEO, read website traffic in Google Analytics, launch paid search campaigns in Google Ads, and build effective email marketing campaigns.

This course is designed for learners who already have a foundational understanding of digital marketing, whether from Digital Marketing Level 1 or equivalent hands on experience, and are ready to go deeper into strategy and execution.

What You Will Learn

How to plan content using social listening, competitor analysis, and a content calendar
The difference between content creation and content curation, and how to promote content effectively
How to set up a business presence on social media and run basic paid advertising on Facebook, Instagram, and Twitter
How to analyze the performance of social media ad campaigns
Technical SEO essentials and advanced keyword research techniques
How to create and configure a Google Analytics account, set goals, and analyze website traffic
How to create a paid search campaign with Google Ads and understand paid versus organic search
How to design, launch, automate, and A/B test an email marketing campaign

Course Curriculum

Module	What you cover
Advanced Content Marketing	Social listening and competitor analysis, content creation versus content curation, content calendars, and content promotion
Social Media Advertising	Influencing the consumer journey through social media, setting up a business social media presence, basics of paid advertising on Facebook, Instagram, and Twitter, and analyzing social media ad performance
Advanced SEO	Technical SEO essentials and advanced keyword research techniques
Analytics with Google Analytics	Web analytics fundamentals, creating and configuring a Google Analytics account, and setting goals
Paid Search with Google Ads	Introduction to Google Ads, paid versus organic search, and creating a paid search campaign
Email Marketing Campaign	Email design, creating an effective email campaign, automating campaigns, and A/B testing

Who This Course Is For

This course is for learners who already have a foundational understanding of digital marketing and are ready to build practical, intermediate level skills in content strategy, paid advertising, analytics, and email marketing.

Target audiences

Learners with a foundational understanding of digital marketing

Requirements

Completion of Digital Marketing Level 1 or equivalent foundational knowledge
Basic computer and internet literacy