Digital Marketing Level 3
Overview
Digital Marketing Level 3 is CIS College’s advanced course for professionals and marketers who want to specialize in or lead digital marketing efforts. Over 30 hours of hybrid training at CIS branches across Lebanon and online, you will work on integrated strategy development, advanced social media and search engine marketing, data driven decision making, and emerging trends shaping the field, before applying everything in a capstone project.
This course is built for learners who already have solid digital marketing experience and want to move into strategic and leadership level thinking.
What You Will Learn
- How to craft an integrated digital marketing strategy and define target audience personas
- How to conduct competitor analysis and market research
- Advanced social media techniques, including influencer marketing strategy, campaign optimization, and crisis management
- Advanced PPC and remarketing techniques, and how to manage large scale Google Ads campaigns
- How to optimize landing pages for conversions
- How to use advanced analytics and data visualization to guide decisions and measure ROI
- Emerging trends shaping digital marketing, including AI, interactive content, and ethics and sustainability
- How to develop and present a full digital marketing plan for a real or hypothetical business
Course Curriculum
| Module | What you cover |
|---|---|
| Digital Marketing Strategy Development | Crafting an integrated digital marketing strategy, identifying and targeting audience personas, and competitor analysis and market research |
| Advanced Social Media Marketing | Influencer marketing strategy, advanced campaign optimization strategy, and social media crisis management |
| Search Engine Marketing (SEM) and Optimization | Advanced PPC techniques and remarketing, managing large scale Google Ads campaigns, and optimizing landing pages for conversions |
| Data-Driven Digital Marketing | Advanced analytics and data visualization, using data to drive decision making, and measuring ROI and campaign success |
| Emerging Trends and Technologies | AI in digital marketing, the future of content including AR/VR and interactive content, and sustainability and ethics in digital marketing |
| Capstone Project | Developing a comprehensive digital marketing plan for a real or hypothetical business and presenting findings and strategies |
Who This Course Is For
This course is for professionals and marketers aiming to specialize in or lead digital marketing efforts, and who already have solid, hands on digital marketing experience.
Target audiences
- Professionals and marketers aiming to specialize or lead digital marketing efforts
Requirements
- Completion of Digital Marketing Level 2 or equivalent hands-on digital marketing experience
- Basic computer and internet literacy
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CIS College delivers practical, career-focused technical and vocational education in Lebanon. We turn hands-on training into real employment outcomes.
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