Digital Marketing Professional Practices

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CIS branches across Lebanon and online

$ Price $550.00

Delivery type On-Campus or Online

Capacity Unlimited

Level All levels

Duration 64 Hours

Lessons 8

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Overview

CIS Innovation Hub’s Digital Marketing Professional Practices is a hands-on, eight-week program built around real clients and real projects rather than classroom theory. It is designed for university graduates who have studied digital marketing but have not yet found a job in the field, as well as for professionals already working in digital marketing who want structured, practical experience. Participants work through the full range of digital marketing activities: search engine optimization, paid search and social advertising, content creation, email marketing, conversion rate optimization, community management, and analytics reporting.

Each week pairs a core skill with a real assignment, so participants leave with practical work they can show employers or clients, not just a certificate.

What You Will Learn

Optimize website content and structure for search engines using keyword research and on-page SEO
Build and manage paid search advertising campaigns on Google Ads
Plan and run social media advertising campaigns on platforms such as Facebook and Instagram
Create engaging content across formats and plan content calendars
Design and execute targeted email marketing campaigns
Apply conversion rate optimization techniques to improve website performance
Manage social media communities and respond to audience engagement
Use web analytics tools to track performance and report on campaign results

Course Curriculum

Module	What you cover
Week 1: Improving Website Traffic Using SEO	Introduction to SEO, keywords, on-page optimization and meta tags, keyword research and competitor analysis, applied to a real website
Week 2: Implementing Search Ads for Digital Advertising	Google Ads fundamentals, building ad campaigns and ad groups, writing ad copy and extensions, monitoring and optimizing performance
Week 3: Targeting the Right Audience Through Social Media Advertising	Social advertising platforms such as Facebook and Instagram Ads, defining audiences and objectives, ad creatives, budget and bidding, running a live campaign
Week 4: Establishing a Content Creation Model	The role of content in digital marketing, storytelling techniques, visuals and interactive elements, content calendars, creating content for social platforms
Week 5: Applying Email Marketing Strategies	Building and segmenting email lists, designing templates, writing copy and calls-to-action, monitoring performance, running a live email campaign
Week 6: Reaching a Wider Online Audience With Conversion Rate Optimization	UX audits, identifying conversion barriers, A/B testing landing pages and funnels, data-driven optimization decisions
Week 7: Managing Social Media Communities for Engagement Across Platforms	Managing accounts and scheduling posts, responding to audience interactions, growing followers, social listening and sentiment analysis
Week 8: Utilizing Analytics and Reporting	Web analytics tools such as Google Analytics, conversion tracking and goal measurement, generating and presenting performance reports

Who This Course Is For

Digital marketing graduates who have not yet found a job in the field, and professionals already working in digital marketing who want structured, hands-on practice with real clients.

Certification

Students who complete the course receive the CIS Innovation Hub Achievement Certificate.

Target audiences

University graduates who studied digital marketing but have not yet found a job in the field
Professionals already working in digital marketing who want practical, hands-on experience

Requirements

Basic understanding of digital marketing concepts
Access to a laptop or computer with internet access