Entrepreneurship: From Idea to Income
Overview
CIS Innovation Hub’s Entrepreneurship: From Idea to Income, listed in the CIS catalog as Entrepreneurship, is a hands-on program for employed professionals with a side hustle idea or hobby they want to monetize, and for entrepreneurs who need support launching and scaling a business. The course is delivered in a hands-on, experiential style with AI-powered tools integrated throughout.
Across eight modules, participants move from validating an idea to building an offer, creating a digital presence, selling, automating, planning finances, and scaling, then close with a final pitch of their own side hustle go-to-market plan.
What You Will Learn
- Define a side hustle concept that matches your passions and a real market need
- Validate a business idea through structured customer conversations and competitor research
- Build a minimum viable offer and set a pricing strategy
- Establish a brand identity and digital presence, including social media pages
- Build a lead list and run outreach to find first customers
- Automate business processes and launch a first paid ad campaign using AI tools
- Set up basic financial tracking and understand legal and tax considerations
- Build a growth strategy to scale and sustain the business
Course Curriculum
| Module | What you cover | Hours |
|---|---|---|
| Discover and Define Your Side Hustle | Identifying passion versus market needs, defining a value proposition, and using AI tools for market research | 4 hour |
| Market Validation and Customer Discovery | Validating the problem through customer conversations, competitor analysis, and building an ideal customer profile | 4 hour |
| Building Your Offer and Pricing Strategy | Defining a minimum viable offer, pricing strategies, and crafting a pitch | 4 hour |
| Building Your Digital Presence and Brand | Building a brand identity, setting up social pages, and creating a content calendar | 4 hour |
| Selling and Marketing Your Side Hustle | Building a lead list, cold outreach, and using AI chatbots for lead engagement | 4 hour |
| AI and Automation for Growth | Automating business processes, AI-assisted social scheduling, and launching a paid ad campaign | 4 hour |
| Financial Planning and Legal Considerations | Setting up a financial plan and budget, taxes and business registration basics, and legal structures | 4 hour |
| Scaling and Sustaining Your Side Hustle | Building a growth strategy, outsourcing and delegating, and personal branding, closing with a final Side Hustle Go-To-Market Plan pitch | 4 hour |
Who This Course Is For
Employed professionals with a side hustle idea or hobby they want to monetize, and entrepreneurs who need support launching and scaling their business.
Certification
Students who complete the course receive the CIS Innovation Hub Achievement Certificate.
Target audiences
- Employed professionals with a side hustle idea or hobby they wish to monetize
- Entrepreneurs who need support launching and scaling their business
Requirements
- A side hustle idea, hobby, or existing small business to work on during the course
- Access to a laptop or computer with internet access
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About us
CIS College delivers practical, career-focused technical and vocational education in Lebanon. We turn hands-on training into real employment outcomes.
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