Graphic Design Professional Practices

0/0 Ratings

CIS branches across Lebanon and online

$ Price $550.00

Delivery type On-Campus or Online

Capacity Unlimited

Level All levels

Duration 45 Hours

Lessons 11

Enroll WhatsApp Us

Overview

CIS Innovation Hub’s Graphic Design Professional Practices is an 11-week program that runs participants through a real design agency workflow, from reading a client brief to presenting a finished campaign. This course is distinct from CIS College’s Graphic Design Package course: it focuses on agency practice and professional workflow rather than software fundamentals, and its catalog listing is simply Graphic Design.

Participants move through brainstorming, brand identity development, multi-platform campaigns, packaging design, and print production, then refine their work based on feedback before presenting it to a panel. Agency visits and workshops on teamwork, communication, and time management are built into the program alongside the design work.

What You Will Learn

Interpret a client brief and identify objectives, target audience, and deliverables
Generate ideas and develop concepts through brainstorming and mood boards
Build a brand identity, including logo, color palette, and typography system
Design cohesive multi-platform campaigns with consistent key visuals and messaging
Apply packaging design fundamentals, balancing aesthetics and practicality
Prepare print-ready files and understand color management and production basics
Refine designs based on critique and feedback
Present finished work and pitch ideas to a client or panel

Course Curriculum

Module	What you cover
Week 1: Introduction to Agency Workflows	Agency roles and responsibilities, the creative process from brief to delivery, and an introduction to agency tools and software
Week 2: How to Read the Brief	Analyzing and interpreting client briefs, identifying objectives, audiences, and deliverables, practicing on sample briefs
Week 3: Idea Generation and Concept Development	Brainstorming and creative thinking techniques, developing mood boards and initial concepts through group sessions
Week 4: Deciding on the Insight	Identifying the core insight that drives a campaign, research techniques for understanding consumer behavior, refining concepts based on insight
Week 5: Building a Visual Identity	Principles of visual identity, designing logos, color palettes, and typography systems, developing a brand identity for a fictional client
Week 6: Campaign Development	Creating cohesive campaigns across print, digital, and social media, crafting key visuals and messaging for a multi-channel brief
Week 7: Packaging Design	Fundamentals of packaging structure, materials, and functionality, designing packaging with 3D mockups
Week 8: Printing and Production Basics	Print processes, file preparation, and color management, collaborating with printers and production teams
Week 9: Refining Projects and Receiving Feedback	Presenting work to instructors and peers for critique, iterating designs and finalizing branding, campaign, and packaging projects
Week 10: Client Presentation and Pitching Skills	How to present ideas, practicing final project presentations
Week 11: Final Project	Final showcase of completed projects

Who This Course Is For

Graphic design students and graduates preparing for agency roles, and designers who want structured practice running a full agency workflow from brief to final presentation.

Certification

Students who complete the course receive the CIS Innovation Hub Achievement Certificate.

Target audiences

Graphic design students and graduates preparing for agency roles
Designers who want practical, agency-style workflow experience

Requirements

Basic design skills or a design education background
Access to a laptop with design software