Social Media Marketing
Overview
The Social Media Marketing course examines social media strategy, implementation, and execution from the ground up. Over 24 hours of hybrid training at CIS branches across Lebanon and online, you will learn how to plan, implement, manage, and analyze an integrated social media strategy, and how to work hands on inside the platforms that matter most: Facebook, Instagram, YouTube, Twitter, email, and Google’s business tools.
Classes are delivered in an interactive, student centered style, combining discussion, group work, case studies, and applied exercises so you practice the skills you learn, not just watch a slideshow.
What You Will Learn
- How to choose the right social media channels for your business goals
- How to build a content strategy and use a content calendar to organize your activity
- How to create, set up, and grow a Facebook page, including publishing tools, Ads Manager, and Meta Business Suite
- How to write effective tweets, use hashtags, and grow an audience on Twitter
- How to build an Instagram presence, including stories, hashtags, and organic growth strategy
- How to create, manage, and grow a YouTube channel
- How to build an email marketing campaign and grow an email list
- How to use Google My Business, Google Ads, and basic SEO to support your social media efforts
Course Curriculum
| Module | What you cover |
|---|---|
| Social Media Tools and Landscape | What social media tools are, how to use them to grow, and the current state of major platforms |
| Developing a Content Strategy | Why content adds value, matching formats to content goals, best practices, and using content calendars |
| Getting to Know Your Channels I | Choosing the right channels for your goals, and why Facebook and Instagram matter to your marketing |
| Getting to Know Your Channels II | YouTube ads, promoting yourself professionally on LinkedIn, and using Twitter today |
| Creating and optimizing Facebook pages, posting, comments, Creator Studio, Ads Manager, and Meta Business Suite, with a live student demo | |
| Writing tweets that link to strong content, using hashtags and mentions, and creating a compelling bio and header | |
| Creating a business account, hashtags and stories, posting and comments, organic growth strategy, and a live student demo | |
| YouTube | Creating a channel, uploading videos, engaging with other content, organizing playlists, and managing channel settings |
| Types of email marketing, building campaigns, promoting your business through email, building a list, and tracking results | |
| Google Tools | Google My Business, managing reviews, Google Ads Manager, and SEO optimization basics |
| Illustration for Social Media | Getting comfortable in a design workspace, artboards, views, tools, panels, and the control panel |
| Essential Illustration Skills | Shape tools, resizing and repositioning, the transform panel, layers, and working with objects for social media graphics |
Who This Course Is For
This course is for anyone who wants practical, hands-on skills to plan, run, and analyze social media accounts for a business or personal brand, from complete beginners to those looking to formalize existing experience.
Target audiences
- Individuals and small business owners looking to build practical social media marketing skills
Requirements
- No prior social media marketing experience required
- Basic computer and internet literacy
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About us
CIS College delivers practical, career-focused technical and vocational education in Lebanon. We turn hands-on training into real employment outcomes.
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