Branding

Overview

This 24-hour Branding course walks you through what branding actually is, why it matters for a business, and how it works together with advertising campaigns. You will look at examples of strong branding and campaigns, learn the research and brainstorming steps that come before any design work, and practice choosing a target audience before you touch a design tool.

From there the course moves into building a complete visual identity for a real business case, covering everything from naming and logo to social media presence, and closes with a look at digital branding: how it differs from digital marketing, why it matters for SEO, and how to establish an online presence.

What You Will Learn

• What branding is and why it matters for a business
• The relationship between branding and advertising campaigns
• How to research a business and its target audience before building a brand
• How to transform a business concept into a full visual brand identity
• The difference between digital marketing and digital branding
• Why branding matters for search engine visibility
• How to establish and maintain an online brand presence
• How to apply these steps in a real, hands-on branding project

Course Curriculum

Who This Course Is For

Illustrators and designers who want to add branding skills to their design work, and business owners who want to build a clear, professional brand identity.