Content Creation
Overview
This Content Creation course is a 20-hour, hands-on introduction to planning, designing, and publishing content across digital platforms. There is no prerequisite, so it is open to complete beginners. You will learn what content creation actually involves, how to identify your target audience, and how to pick the right platform and format for your message.
From there, the course moves into practical tools: designing social media posts in Canva, editing short videos such as Reels, TikToks, and Shorts in CapCut, and using captions, hashtags, trends, and storytelling hooks to grow an audience organically. The course ends with a final project where you create and present one complete piece of content from idea to publishing.
What You Will Learn
- What content creation is and its role on digital platforms
- How to identify your target audience and pick the best platform for your content
- How to plan and organize content using simple strategies and content calendars
- How to design engaging social media posts using Canva
- How to edit short videos using CapCut with text, music, and transitions
- How to post strategically with captions and hashtags to boost engagement
- How to use trends, storytelling, and hooks to grow an audience organically
- How to shoot content with solid mobile photography basics
Course Curriculum
| Module | What you cover | Hours |
|---|---|---|
| Introduction to Content Creation | What content creation is and why it matters on digital platforms. | 2 |
| The Content Creation Process | The steps behind planning, producing, and publishing content. | 2 |
| Content Planning and Strategy | Identifying your audience, choosing platforms, and organizing a content calendar. | 2 |
| Visual Design for Social Media with Canva | Designing engaging social media posts and graphics using Canva. | 3 |
| Video Editing with CapCut | Editing short videos such as Reels, TikToks, and Shorts with text, music, and transitions. | 3 |
| Posting, Captions, Hashtags and Engagement | Writing captions and using hashtags to post strategically and boost engagement. | 2 |
| Growing Organically, Trends and Hooks | Using trends, storytelling, and hooks to grow an audience without paid promotion. | 2 |
| Mobile Photography and Shooting Basics | Shooting quality content using just a mobile phone. | 2 |
| Final Project: Create and Present Your Own Content | Producing and presenting one complete content piece from idea to publishing. | 2 |
Who This Course Is For
Beginners with no prior content creation experience, aspiring content creators and social media managers, and freelancers who want to offer content creation services.
Target audiences
- Beginners with no prior content creation experience
- Aspiring content creators and social media managers
- Freelancers who want to offer content creation services
Requirements
- None - open to beginners
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About us
CIS College delivers practical, career-focused technical and vocational education in Lebanon. We turn hands-on training into real employment outcomes.
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