Marketing

Overview

This Marketing course gives you the knowledge and skills to understand marketing and apply it effectively, over 20 to 24 hours. You will explore core marketing concepts, including market analysis, developing marketing strategies, and running advertising and promotion campaigns.

Through interactive lessons and discussions, you will learn to use modern tools and techniques to build a marketing plan, analyze data to make sound marketing decisions, and work toward your business goals. By the end of the course, you will have practical, applicable marketing skills you can put to work right away.

What You Will Learn

• Understand core marketing concepts and how they apply to a real business
• Analyze a market to understand your audience and competitors
• Develop a marketing strategy that supports your business goals
• Plan and implement advertising and promotion campaigns
• Use modern tools and techniques to build a marketing plan
• Analyze data to make informed marketing decisions

Course Curriculum

Who This Course Is For

• Anyone looking to build a career in marketing or strengthen their marketing skills for their own business

Certification

Upon successful completion of this course, you will receive a certificate recognized by Lebanon’s Directorate General of Technical and Vocational Education.