Business Development Skills

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CIS branches across Lebanon and online

$ Price $500.00

Delivery type On-Campus or Online

Capacity Unlimited

Level All levels

Duration 24 Hours

Lessons 12

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Overview

This course equips you with the knowledge, strategies, and techniques you need to succeed in business development, running 20 to 24 hours depending on pace. Effective business development professionals drive growth, spot opportunities, and build lasting relationships, and this course walks you through every part of that job: market analysis, strategic planning, relationship and stakeholder management, sales and marketing, financial acumen, project management basics, and the technology tools that support modern business development.

Learning combines instructor led lectures, group discussions, case studies, hands on exercises, and role play, so you leave with skills you have already practiced, not just theory.

What You Will Learn

Understand the role business development plays in organizational growth
Analyze markets, spot opportunities, and assess competitor strategies
Build a strategic plan using SWOT analysis and expansion strategies
Grow your networking, client relationship, and stakeholder engagement skills
Apply negotiation techniques to reach mutually beneficial agreements
Use sales and marketing techniques to support business growth
Manage budgets, pricing, and financial analysis for business decisions
Use CRM systems, data analytics, and digital marketing tools effectively

Course Curriculum

Module	What you cover
Module 1: Introduction to Business Development	What business development is, how the field has evolved, and the role of a business development professional
Module 2: Understanding the Business Landscape	Identifying target markets and market trends, and analyzing competitor strategies
Module 3: Strategic Planning for Business Growth	Setting objectives, running a SWOT analysis, and building expansion, partnership, and innovation strategies
Module 4: Building and Managing Relationships	Networking skills, client relationship management, stakeholder engagement, and negotiation techniques
Module 5: Sales and Marketing Skills	Sales strategies, marketing techniques for business development, and branding and positioning
Module 6: Financial Acumen for Business Development	Budgeting and financial forecasting, pricing strategies, and financial analysis for decision making
Module 7: Project Management Skills	Planning and execution, risk management, and time and resource management
Module 8: Leveraging Technology for Business Development	CRM systems, data analytics and business intelligence, and digital marketing tools
Module 9: Presentation and Communication Skills	Effective communication techniques, presenting business proposals, and storytelling for business development
Module 10: Ethical and Legal Considerations	Compliance and regulatory requirements, ethical decision making, and intellectual property rights
Module 11: Case Studies and Practical Applications	Analyzing successful business development strategies through problem solving exercises and role play
Module 12: Professional Development and Continuous Learning	Keeping up with industry trends, networking and professional associations, and building a personal development plan

Who This Course Is For

This course is for anyone working in or moving into a business development, sales, or client facing growth role, and for professionals who want a structured approach to identifying opportunities and building business relationships.

Target audiences

Professionals working in or moving into a business development or sales role
Anyone who wants a structured approach to growing business relationships

Requirements

No prior business development experience required