Customer Service and Sales

Overview
This 24 hour Customer Service and Sales course equips you with the skills to build a professional career in sales and customer service. You will learn how to greet, interact with, and answer customer inquiries, handle complaints politely, and communicate in a way that keeps customers coming back.
On the sales side, you will learn how to work as part of a sales team, follow up on leads, and close deals across a variety of products and services, backed by practical customer analysis and time and stress management skills for a busy customer-facing role.
What You Will Learn
- Greet, interact with, and answer customer inquiries professionally
- Handle complaints politely and give useful feedback to supervisors
- Communicate in a way that helps you retain customers
- Close sales deals successfully
- Work as part of a sales team and follow up on leads
- Apply your selling techniques across a variety of products and services
- Read customer behavioral styles and adjust your approach accordingly
- Manage your time and stress in a busy customer-facing role
Course Curriculum
| Module | What you cover | Hours |
|---|---|---|
| Introduction to Customer Service | What customer service is, internal and external customers, and building a customer friendly attitude | 2 |
| Customer Service Communication Skills | Verbal and non-verbal communication, body language, choice of words, and tone of voice | 2 |
| Customer Analysis: Knowing Your Customer | Customer expectations and behavioral styles, from results oriented to people oriented | 2 |
| Calming Upset Customers | What makes customers upset, avoiding upsets, and the key steps to calming an upset customer | 2 |
| Time Management Strategies | Taking control of your time, task analysis, and task prioritization | 2 |
| Stress Management Strategies | What causes stress and practical ways to manage or reduce it in a customer-facing role | 2 |
| Defining the Sales Process | Types of sales, common sales approaches, and key sales terminology | 2 |
| Delivering Presentations That Sell | Matching features and benefits to customer needs and outlining your unique selling proposition | 2 |
| Managing the Sale | Sales psychology, guiding the conversation, and competing without competing on price | 2 |
| Following Up | Thank you notes, resolving customer service issues, and staying in touch with clients | 2 |
| Products | The difference between goods and services and how to sell luxury versus essential products | 2 |
| Manage Your Pipeline | What a sales pipeline is, the stages from prospect to customer, and tracking where each prospect stands | 2 |
Who This Course Is For
- Front line sales and customer service staff and retail associates
- Anyone starting out in a customer-facing sales role
Target audiences
- Front line sales and customer service staff, retail associates, and anyone starting out in a customer-facing sales role
Requirements
- No prior experience required