Sales Management
Overview
Successful sales and marketing, whether online or in person, can take a business to new heights regardless of its size or industry. This Sales Management course gives you a practical introduction to selling and online selling, covering the difference between sales and marketing, how to build and run a sales process from prospecting through closing, and how to use social media and paid search campaigns to reach the right audience. The course runs 20 to 24 hours.
You will also learn how to read reports on where your visitors and customers are coming from, segment your audience, and choose the right platform to reach them, alongside the customer service skills you need to keep the clients you have worked to win.
What You Will Learn
- Understand the difference between sales and marketing
- Apply online selling strategies across channels such as email, telemarketing, and the internet
- Use social media platforms effectively for marketing and outreach
- Build paid ad campaigns on search engines such as Google
- Analyze reports on visitors coming from different websites and social media networks
- Segment online audiences and choose the right platform to target them
- Handle objections and close a sale with confidence
- Deliver customer service that keeps clients coming back
Course Curriculum
| Module | What you cover |
|---|---|
| Introduction to Selling | Defining selling, the roles of seller and buyer, sales requirements, strategies, tactics, and attitude |
| Introduction to Online Selling | Selling through telemarketing, direct mail, email, the internet, and seminars, plus the stages of the selling process |
| Prospecting Success Strategies | What prospecting is, building a customer profile, lead channels, and identifying the decision maker and other influencers |
| Presentation Success Strategies | Delivering a prospect specific presentation, understanding buyer motives, using proof of success, and the keys to a powerful presentation |
| Successful Closing Strategies | Overcoming the fear barrier, reading buying signals, and closing techniques including direct close, benefits close, and handling objections |
| Sales Skills and Professional Foundations | Sales fundamentals, understanding sales terms, and developing your professional character and time management |
| Handling Clients and Sales Presentations | Finding and connecting with clients, creating client personas, anticipating objections, and building a persuasive sales presentation |
| Gaining Commitment and Market Analysis | Building customer relationships, demonstrating and satisfying customer needs, and researching your market and competitors |
| Introduction to Customer Service | What customer service is, internal and external customers, and building a customer friendly attitude |
| Customer Service Communication Skills | Presenting a professional image, choice of words, sentence structure, and voice tone on calls and voice notes |
| Customer Analysis: Knowing Your Customer | Customer expectations and behavioral styles, from results oriented to people oriented, and matching your level of service |
| Internet Customer Skills | Email communication guidelines, online chat etiquette, and managing websites, knowledge bases, and FAQs |
Who This Course Is For
- Aspiring and current sales representatives and account managers
- Small business owners and anyone who wants to strengthen their sales and customer service skills
Target audiences
- Aspiring and current sales representatives, account managers, and small business owners
Requirements
- No prior experience required
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About us
CIS College delivers practical, career-focused technical and vocational education in Lebanon. We turn hands-on training into real employment outcomes.
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